The iconic MAXI Fair, one of Jamshedpur’s most cherished annual traditions, is all set to celebrate its 45th edition with a grand showcase of music, culture, and community. Scheduled to be hosted on January 18-19, 2025, at the vibrant XLRI Grounds, the milestone event promises an unforgettable weekend of festivities.
Star-Studded Musical Extravaganza
Adding star power to this year’s celebrations are two exceptional musical performances. Nikhil D’Souza, known for his soulful voice and enchanting melodies, will open the festivities on January 18 while Sonu Nigam, India’s beloved music maestro, will headline the final evening on January 19, promising a night to remember.
Both concerts are scheduled to commence at 7 PM, offering music lovers two evenings of electrifying performances.
Activities for All Ages
Beyond the music, the MAXI Fair 2025 is packed with events and activities catering to diverse interests and age groups:
Art Attack: A stage for budding artists to showcase their creativity.
Fancy Dress Competition: A fun-filled display of imaginative costumes.
Mr. and Ms. Jamshedpur: A contest celebrating talent, poise, and personality.
Jamshedpur’s Favourite Family: Interactive games designed to strengthen family bonds.
Sa Re Ga Ma Pa Jamshedpur: A platform for local singing talent to shine.
MasterChef Jamshedpur: Where aspiring chefs unleash their culinary creativity.
Dance Mania: High-energy dance performances to delight the crowd.
With something for everyone, the MAXI Fair fosters an atmosphere of shared joy and togetherness across generations.
Founded in 1976 by Prof. Sharad Sarin, the MAXI Fair combines entertainment with innovation. It is more than just a festival—it is a one-of-a-kind platform that blends experiential marketing with consumer research.
Corporate giants such as Pepsi, ITC, and Brooke Bond have leveraged the fair’s creative activities to gain valuable consumer insights, solidifying the event’s reputation as a global model for innovation in marketing. Organised by the Marketing Association of XLRI (MAXI), the fair continues to serve as a benchmark for creativity and collaboration.
As XLRI celebrates this milestone, the MAXI Fair 2025 promises to be a testament to Jamshedpur’s unity, culture, and vibrant spirit. With over 15,000 annual attendees, it has become a beloved tradition for families, professionals, and students alike.
For more details, visit https://maxi-xlri.in/fair
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