Prestige University Indore has partnered with Malaysia-based IACT College to offer undergraduate students a week-long international immersion programme focused on digital content creation, storytelling, media practice and communication technologies.

The university said the collaboration aims to make international learning opportunities more accessible to undergraduate students through short-term experiential programmes, alongside traditional academic partnerships and research collaborations.

Founded by Malaysia’s advertising industry more than 50 years ago, IACT College offers programmes in advertising, broadcasting, film, digital media, marketing communications and graphic design. It is the only college in Malaysia accredited by the International Advertising Association (IAA), New York.

The programme will provide students with exposure to content creation, creative communication and emerging media technologies in an international setting, while allowing them to engage with a different cultural and business environment.

Prestige University said the initiative reflects the growing importance of content creation and communication skills across industries and aligns with its emphasis on applied learning through internships, experiential projects, interdisciplinary study and industry engagement.

Commenting on the partnership, Vice Chancellor Prof. Keyoor Purani said universities should help students understand how ideas are created, communicated and amplified in a digital world, adding that international exposure offers learning opportunities beyond the classroom.

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