TikTok announced a partnership with Indian Institute of Mass Communication (IIMC) to train budding media professionals on the existing industry wide challenges faced due to the evolving social media landscape in India. Under this partnership, TikTok and IIMC will organise a series of workshops with the students and professors of IIMC across its six regional campuses starting August 26. These workshops will be implemented by Youth Ki Awaaz, India’s largest youth online community for social issues. 

The workshops will feature a  curriculum that incorporates insights and learnings shared by thought leaders from new media, internet-based companies and educational institutional community. They will look to address the following key themes: 
 Empowering millennials and sensitising them on responsible and safe use of the internet 
 Mobilising an engaged and active community of aspiring media professionals who are aware and informed about cyber security and ways to combat misinformation on the internet
 Educating this community about their role in creating  a safe and positive online environment

This initiative is a part of #WaitASecToReflect, TikTok’s ongoing campaign to promote responsible online conduct among India’s digital citizens. The move was prompted by the fact that while social media has increasingly become the preferred medium for people to connect and socialise, lack of control on content is compromising information accuracy.  

These workshops will be conducted across six IIMC campuses in India over the next 2 months starting from IIMC Delhi campus on August 26.