Dipta Joshi
ELSA (English Language Speech Assistant), an Artificial Intelligence (AI) powered mobile app made by US-based edutech company, ELSA Corp (estd. 2015) with tech offices in Vietnam, Portugal and India, has disbursed a Rs 56 crore worth free subscription grant to children across India beginning April. The subscription allowed students to access all the 1600 plus pre-built English lessons and conversations on 40 different topics for a period of three months.
The ‘ELSA Speak’ app which was introduced in India last year is used by various schools, colleges, vocational training institutions and businesses in India and internationally. The app which aims to become the preferred app to speak American English more fluently for an estimated 1.5 billion language learners globally uses proprietary speech recognition technology that detects people’s pronunciation mistakes with 95 percent accuracy. Pinpointing errors in the learner’s words, sentences and conversations, it provides real-time fully automated feedback on pronunciation mistakes with specific suggestions to improve. It also has a dictionary to enable proper sentence construction along with picture elements for more clarity.
“ELSA addresses a very common problem faced by non-native English speakers across the globe who despite being proficient in English grammar and vocabulary are often difficult to understand due to the influence of their native language accent. However, ELSA’s use of AI and Natural Language Processing (NLP) helps cater to a variety of dialects and accents. At present, the app has around 40 dialects on its platform and we plan to take the number to 100 in the next one year. In India, ELSA offers Bengali, Hindi, Punjabi, Telugu and Tamil as an option under ‘mother tongue’ to non-native English speakers as NLP acknowledges the influence of the mother tongue on English speaking. A comprehensive analysis of the user’s linguistic needs allows the app to customise lesson plans/modules for the user based on a few variables i.e. accent, vowel, syllables, phonetics, rhythm and intonations,” says Manit Parikh, Country Head-India, Elsa Corp.
The app has won various global awards for its state-of-the-art use of and NLP in the field of education – it was chosen as ‘app of the day’ by Apple in 2019 and 2020 and the company featured among ‘Top100 influencers in state of EdTech report’ by EdTech Digest 2020.
24 comments
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This doesn’t just solve the problem at hand; it redefines the entire framework for how we think about it, setting a new benchmark that will inspire others for a long time to come.
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Reading about ELSA opening up all those lessons for free makes me think about how much of language learning is just reps, like the 75-second IKEA run I keep failing in CrazyJev games where you have to name things fast before the timer dies. Curious whether the kids actually stick with the 1600 lessons or bounce after the first week, since that’s usually the hard part with any app grant.
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EducationWorld’s initiative for the India Higher Education Rankings 2026-27 is a valuable effort to highlight excellence in the country’s educational landscape. By inviting nominations, it fosters transparency and helps students, parents, and institutions make informed decisions about higher education.
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It’s impressive to see ELSA providing free subscriptions to children across India! Initiatives like this can make a big difference in improving access to educational technology.
Wan3pro
This is a thoughtful take on institutes. The practical examples really help illustrate the concepts.
Nano Banana Pro
95% accuracy on pronunciation feedback is seriously impressive — most apps are way less reliable. I use Banana Pro to make language learning infographics.
airap
This is a great initiative by ELSA to make English learning more accessible. AI-powered tools like this are truly transforming education, especially for students who might not have access to traditional resources. It reminds me of how other AI applications are opening up new creative possibilities too. For instance, I recently came across a free tool at airapgenerator.app that turns ideas into complete rap songs. It’s fascinating to see how AI can be applied across different fields, from language learning to music creation, making complex skills more approachable for everyone.
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Wonder how they’re actually going to distribute this to kids in rural areas with poor connectivity.
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hope they actually get these subscriptions to the rural kids and not just the big city schools.
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This is a great initiative by ELSA to make quality English learning more accessible to children across India. AI-powered education can make a real difference when it reaches students who need it most.
Yan from KnowUsWell
Three months with 1,600 English lessons gives children a lot to explore together. My friend speaks first while I rehearse one sentence five times, so the two of us use KnowUsWell and this friendship quiz to make practice feel like a conversation, not an exam. We would have enjoyed an ELSA grant like this at school.
Dot To Dot
I appreciate the update on ELSA’s free subscription initiative, and for more resources on connecting learning with fun, I often find Dot To Dot a helpful site to explore. tool
Nico from VideoUpscaler
The three-month free access to ELSA and its 1,600-plus lessons caught my attention, especially for children working on spoken English. I use VideoUpscaler for old compressed clips, so I know how much clearer content can feel on a 4K screen; having accessible language practice is useful for a similar reason.
Elena from GPT Image
Giving kids direct access to AI speech tools like ELSA is a solid move, especially for pronunciation practice where individualized feedback in a standard classroom is almost impossible to get.
It is always nice seeing AI settle into practical, day-to-day utilities rather than just being a novelty. I notice a similar shift in my own work; when putting together some quick illustrated flashcard mockups recently, GPT Image 2.5, the AI image editor I use, cleanly updated an English label on a storefront sign without redrawing the rest of the scene. Small, dependable tasks like that are where these tools genuinely help.
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Free access like this could give many students an opportunity to practice English outside the classroom.
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It’s encouraging to see AI being applied to language learning at this scale, especially with free access for students in India. The speech recognition accuracy ELSA achieves is impressive. While tools like this tackle spoken language, there’s a parallel need in music production—splitting tracks into individual stems used to require serious hardware and Python setup. I’ve been using Demucs Online for that, which runs the open-source Demucs v4 model on cloud GPUs and gives you clean vocals, drums, bass, and other stems in about a minute. No installation needed. Worth checking out if you work with audio.
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Leveraging advanced speech recognition and Natural Language Processing to pinpoint pronunciation errors and cater to native accents highlights the incredible potential of personalized edtech. Similarly, taking a moment for self-reflection with explore adult autism traits helps you better understand your own unique behavioral patterns.
DolphinRadar
Awesome gesture by ELSA. English pronunciation and confidence in speaking are huge hurdles for many students here, so making AI feedback accessible like this will genuinely help a lot of young learners.
DolphinRadar
Much needed support for student learning. Kudos to the ELSA team for making this happen!
Sophie Bennett
A three-month grant covering the 1,600-plus lessons and 40 conversation topics, starting in April 2020, is a concrete way to put a speech app in front of students who would not have paid for it. The 95 percent claim on catching pronunciation mistakes, with feedback on words and whole conversations rather than a single score, is the feature that would matter in a classroom. I also like that the dictionary is paired with pictures, so sentence building is not only audio.
Ethan Brooks
The Rs 56 crore ELSA Speak grant, opening 1,600-plus lessons for three months from April, is a large access play rather than a small pilot. Manit Parikh’s point that the app already maps Bengali, Hindi, Punjabi, Telugu and Tamil as mother-tongue influences, with about 95 percent accuracy on pronunciation errors, is what decides whether those free months help. The promo stills are soft on a phone, so I ran one through an unblur image AI before saving the note, which does not change the question of who actually receives the subscription.
Seevio AI
A free three-month ELSA Speak subscription for 1,600+ lessons is a big offer, and I’m curious how the 95 percent pronunciation-accuracy claim holds up for Indian English accents specifically. Real-time feedback seems most useful for students who rarely get to practise speaking aloud.
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It’s encouraging to see edtech companies making language-learning tools more accessible to children. Access to quality digital resources can help students build confidence and improve their skills.
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This is a wonderful initiative to make language learning more accessible to children across India. Providing free educational subscriptions can help students build confidence and develop valuable communication skills.