A groundbreaking global study commissioned by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has revealed a significant shift in the way young Indian travellers view the world. Surveying children between the ages of 5 and 12, the research found that 93% of Indian kids are eager to participate in activities that help them make new friends—a reflection of growing cultural curiosity and a desire for connection.

Among the most striking insights is the fact that more than three in four Indian children want to visit a museum during their holidays. The data suggests that Indian kids are no longer just passive participants in family vacations—they’re active decision-makers who want their travel experiences to be filled with discovery, learning, and fun.

What Indian Kids Really Want on Holiday

The study highlights several emerging preferences among Indian children that go beyond traditional holiday experiences:

• Food as a Cultural Connector: Over 90% of Indian children expressed interest in visiting food markets, seeing it as an engaging way to learn about different cultures through flavours, aromas, and local delicacies.

• Adventure and Play: An overwhelming 96% of children want to explore water parks and try water sports—activities that combine excitement, physical activity, and bonding time with family.

• Curiosity and Immersion: Around 80% of children are eager to visit iconic landmarks and experience how people live in different cultures. Experiences like climbing lessons (79%) also ranked high, showcasing their enthusiasm for hands-on learning and exploration.

Listening to Young Voices

Speaking on the findings, H.E. Nouf Mohamed Al-Bushlaibi, Executive Director of Strategic Marketing & Communications at DCT Abu Dhabi, said: “As both a parent and a marketer, I know firsthand how important it is to really listen to kids—to understand what lights them up, what sparks their imagination, and what makes a holiday unforgettable. We commissioned this research to hear what truly matters to children, and what they told us was inspiring: they want connection, adventure, and the freedom to play out the stories they love. Abu Dhabi brings all of that to life as a place where kids can dream big, try new things, and feel right at home doing it with their loved ones.”

Introducing: The Kid-Recommended Itinerary

In response to the insights from the study, DCT Abu Dhabi has created a one-of-a-kind seven-day itinerary co-designed with children—a travel guide by kids, for kids. This family-friendly roadmap features theme parks, museums, zoo visits, beach days, cultural attractions, and interactive experiences that align perfectly with what today’s young explorers crave.

To experience travel through the eyes of a child, watch the experiential film and explore the full Kid-Recommended Itinerary, now available online and via mailers.