The Coaching Federation of India (CFI), on March 29, 2021, has sent a legal notice to BYJU’s for disparagement and misuse of its market position by publishing an advertisement in the Hindustan Times, dated January 28, 2021.
The advertisement published by BYJU’s in Hindustan Times showed a comparison chart between “Regular Tuitions” and “BYJU’S Classes” involving a total of eight parameters, titled: – Teachers, teaching format, revision, improve weak topics, doubt solving, personalized attention, guidance, time utilization and curriculum and topics as per school.
As per the press release, the comparison, as made in the advertisement, was based on mere assumptions with respect to “Regular Tuitions” while comparing the two. BYJU’S overlooked that the conclusions are not absolute and inapplicable to a vast majority of such tuitions.
In another incident, BYJU’s posted a video advertisement on YouTube dated September 17, 2020 featuring actor Shah Rukh Khan alleging baseless claims causing irreparable loss to goodwill of thousands of coaching institutes that have been functioning for decades. The claims made in both the advertisements were not supported by any statistical data or reliable published source, stated the press release.
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