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DoE issues advisory against misleading practices by ed-tech companies

October 12, 2024

The Delhi Directorate of Education (DoE) has issued a comprehensive advisory cautioning students and parents against misleading promises from certain ed-tech companies. These firms lure families with exaggerated claims of academic success, pushing them to take loans at exorbitant interest rates, potentially causing financial strain. The DoE highlighted that many ed-tech platforms offer unregulated syllabi, repackage free educational content, and use aggressive marketing strategies. Schools are directed to emphasize regular attendance and the benefits of existing educational resources, which are designed to support students’ overall well-being—mentally, emotionally, and socially.

Furthermore, the advisory urged parents to be vigilant and not be swayed by promises of exclusive or superior educational content. Many of these companies often prioritize profit over the student’s actual learning needs. The DoE also highlighted the importance of ensuring that learning is aligned with NCERT and SCERT standards. The advisory emphasizes that education should foster balanced development, and families should focus on reliable and regulated educational systems. Schools are now responsible for increasing awareness among students to prevent them from falling into these traps.

Also read: Evolution of Edtech: From Unicorns to Earnicorns

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