India’s post-liberalisation state-of-the-art hospitals, well-qualified doctors and low medical costs are attracting a rising number of patients from developed countries with ageing populations. India’s post-liberalisation state-of-the-art hospitals, well-qualified doctors and low medical costs are attracting a rising number of patients from developed countries with ageing populations. With costs of medical care particularly surgical procedures, having soared beyond middle class affordability, and waiting lists in public hospitals in developed OECD countries becoming longer, medical tourism has emerged as a new high-potential business in India with even the Union tourism ministry pitching India as a global health destination in a big way. Currently an estimated 400,000-500,000 medical tourists from over 60 countries are treated in hospitals across India every year. This country’s post-liberalisation state-of-the-art hospitals, well-qualified doctors, lower medical costs, and shorter waiting periods for surgeries are attracting a rising number of patients from developed nations with ageing populations. Informed estimates indicate that healthcare tourism will rake in over $9 billion (Rs.900 crore) annually by 2020. Naturally a large number of career opportunities has become available in this booming industry. India’s upmarket, fully-equipped and efficient corporate hospitals offer high-quality affordable healthcare facilities to medical tourists. Among them are the Apollo Group of hospitals, Fortis Healthcare, Manipal Hospitals, Wockhardt International Group, Medanta Medicity, and Asian Health Assist Worldwide (an affiliate of the Asian Heart Institute). Healthcare professionals believe India’s medical tourism market is growing by 25-30 percent per annum and is set to generate 40 million new jobs over the next few years. Therefore exciting career opportunities in medical marketing services, public relations, international insurance, travel and tourism, logistics management and hospital administration have become available to youth interested in this non-traditional career. With the exponential growth of medical tourism as a business in its own right, almost all large-scale healthcare corporates and private sector hospitals have tied up with travel firms, airlines, hotels, car rentals, ayurvedic spas etc to offer customised healthcare-cum-leisure travel packages to medical tourists. This has led to rising demand for spa therapists and managers, public relations personnel, travel advisors, insurance facilitators, interpreters, chefs and tour planners with internationalisation options. STUDY PROGRAMMES. As yet there aren’t any specialised study programmes in medical tourism per se. However professionals with marketing, PR, travel and tourism qualifications are highly valued by healthcare companies and hospital chains. While a postgraduate programme with medical tourism as an elective is as yet a distant possibility, several institutes offer Masters programmes in healthcare, hospital administration and diplomas in travel and tourism which are accepted qualifications. Among institutes offering MBA in hospital administration are Madurai Kamaraj University, Madurai Bharathidasan University, Tiruchirapally (M.Sc in healthcare and hospital administration) Sri Ramachandra Medical College, Chennai (MBA in health management). For MBA diplomas in travel, tourism and aircargo management, among the best educators are the Indian Institute of Tourism & Travel Management, New Delhi Kerala Institute of Tourism & Travel Studies (KITTS), Thiruvananthapuram Indian Institute of Tourism and Travel Management, Gwalior Pondicherry University REMUNERATION…
