– Varun Sheth, CEO, Ketto
Ketto was founded in 2012 by Varun Sheth, Zaheer Adenwalla, and actor Kunal Kapoor. The company was started with a vision to make a greater impact by working with grassroots-level non-profit groups in the social sector. Today, after over a decade of dedicated work, Ketto proudly stands as Asia’s most trusted and visited crowdfunding platform.
Ketto’s innovative platform allows individuals and organisations to raise money for various causes, including education, healthcare, animal welfare, food and hunger. A variety of resources and support are also provided to help fundraisers achieve their goals.
Ketto is one of the most affordable and transparent crowdfunding platforms available. If you are looking for a way to make a difference in the world, Ketto is a great place to start.
We at Ketto believe that great changemakers starting their youth. Children are the citizens of tomorrow and have the power to shape the future of the country. And with our School Crowdfunding Program, students can, in an innovative way, give back to society and achieve their extra-curricular milestones. In addition, it can help them hone their life skills such as leadership, negotiation and confidence.
Ketto is a 0% platform fee crowdfunding platform. When schools or students who are part of Ketto’s School Crowdfunding Program raise funds to support an NGO working towards a cause such as animal welfare, education, etc., the funds are transferred to the beneficiary NGO without any deductions.
How does the programme work?
1. The school picks an NGO or a cause it wishes to support
Ketto approaches schools, and the idea of education crowdfunding is pitched to them. They are given the option to select the cause and the NGO. Sometimes, schools pick NGOs that they would like to raise funds for. Once the school is onboard, Ketto’s campaign managers take it forward and manage the campaign for 14-21 days.
2. An induction on crowdfunding
Once the school has chosen the NGO they want to raise funds for, the Ketto team and a representative from the chosen NGO will visit the school. Together, they will explain to the students and teachers what crowdfunding is and how it works. Then, they will discuss the impact that crowdfunding can have on the
lives of others and share stories of how crowdfunding has helped people in need.
They will also provide tips on how the school can create a successful crowdfunding campaign. Finally, they will discuss the importance of having a clear goal, a compelling story, and a strong marketing plan. If any
students have any doubts or questions, the Ketto team and the NGO representative will do their best to resolve them.
3. Students are sensitised about the cause through an orientation
Student orientation is an important part of Ketto’ s School Crowdfunding Program. It helps students understand the cause they are crowdfunding for and why it is important. The Ketto team and the NGO representative will explain the cause for which the students will be raising funds for and why it is important. They will discuss the need for the cause and how the money will be used. This is done through presentations, discussions, and other activities. This helps students to get involved in the campaign and to make a difference in the world. Interested students can then fill out a Google form and register for the fundraising campaign.
4. School campaign page and individual campaign pages are shared
Once the students have learned about crowdfunding and are excited about the cause, they can create their own individual campaign pages. The school also creates a campaign page, which is used to raise money for the overall cause. The students who had filled out the Google form are then sent an email with a personalised message and the campaign link so that the campaigner, in this case, the students, can start sharing the campaign with their circle and raising funds for the cause.
5. A felicitation programme is organised at the end to reward the top performers
Once the crowdfunding campaign concludes, a felicitation programme is organised to reward the top fundraisers. This is a great way to thank the students for their hard work, celebrate the success of the crowdfunding campaign and motivate students to continue to make a difference in the world. While all the students who have participated in the crowdfunding process receive certificates of participation, the top 3-5 fundraisers who have surpassed their fundraiser goals are rewarded with trophies and medals. The participating school is awarded a shield.
Benefits of the programme
1. Certificate of appreciation. A certificate of appreciation is a valuable addition to a student’s portfolio. It can count towards their CAS hours and university applications. A certificate of appreciation shows that the student has taken the initiative to make a difference in the world. It also shows that the student has the skills and the abilities necessary to succeed in college and beyond.
2. Develop communication and persuasion skills. Crowdfunding is a great way for students to develop their communication and persuasion skills. When students create a crowdfunding campaign, they need to be able to clearly and concisely explain their cause to potential donors. They also need to be able to persuade donors to contribute to their campaign. These skills are essential for success in college and the workplace.
3. Develop an entrepreneurial mindset. Crowdfunding is also a great way for students to develop an entrepreneurial mindset. When students run a crowdfunding campaign, they need to think like entrepreneurs. They need to be able to identify a problem, come up with a solution, and market their solution to potential customers. These skills are essential for starting and running a successful business.
4. Enhance creative skills. Crowdfunding is also a greatway for students to enhance their creative skills. When students create a crowdfunding campaign, they need to be able to think creatively about how to market their campaign and attract donors. They may need to create videos, write blog posts, or design graphics. These skills are essential for success in any creative field.
5. Leadership workshop and campus ambassador programme. Ketto also offers a leadership workshop and campus ambassador programme. These programmes are designed to help students develop their leadership skills and become more involved in their school and community. The leadership workshop provides students with the tools and resources they need to be effective leaders. The campus Ambassador Program gives students the opportunity to represent Ketto on their campus and promote the school crowdfunding programme.
6. Crowdfunding is a great way for students to make a difference in the world from the comfort of their homes. They can choose a cause they are passionate about and raise money to support that cause. Crowdfunding is a great way to get involved in your community and make a difference in the lives of others.
Partners and Impact
Several well-known schools like The J B Petit High School for Girls, RN Podar, Delhi Public School, Indus International School, JBCN International School, Canadian International School, Oakridge International School, Mount Litera School International, Cathedral & John Connon School and Dhirubhai Ambani International School are part of our School Crowdfunding Program.
We have partnered with reputable NGOs such as Child Help Foundation, Habitat For Humanity, Make A Difference, Purnata, Railway Children India, Wateraid, World For All, Child Rights and You, Premseva and Plant and Animals Welfare Society.
150+ school campaigns: Ketto has helped over 150 schools raise money for a variety of causes.
3000+ student changemakers: Ketto has empowered over 3000 students to become changemakers in their communities.
10,000+ NGO affiliations: Ketto has partnered with over 10,000 NGOs to help them raise money for their work.
15 crore+ funds raised: Ketto has helped raise over 15 crore rupees for a variety of causes.
Conclusion
Ketto’s School Crowdfunding Program has had a significant impact on the lives of students, schools, and NGOs in India.The programme has helped schools raise money for a variety of causes. It has also empowered students to become changemakers in their communities. By partnering with NGOs, Ketto has helped to ensure that the money raised is used for its intended purpose.
Ketto also provides support and resources to help students create successful campaigns.
Ketto’s School Crowdfunding Program is a valuable resource for schools and students looking to make a difference in the world. The programme has the potential to change lives and make a positive impact on the community.
Also read:
Greenwood High School students conduct crowdfunding to support daily wage workers