Sudhakar Rao, Director of Branding & Communications at ICFAI Group, has been recognized as one of the “Marketing Mavericks 2024” by Dun & Bradstreet, an honor that highlights his exceptional contributions to the industry. Mr. Rao’s creative campaigns and innovative marketing strategies were applauded by Vipul Oberoi, Director at Dun & Bradstreet, who praised his dedication and ability to challenge conventional marketing approaches.

At the award ceremony in Taj Santacruz, Mumbai, Rao expressed his gratitude, stating that the recognition validates his belief in marketing as a tool for meaningful change, particularly in the education sector. He emphasized the importance of combining creative strategies with data-driven insights to foster trust and engagement in campaigns.

A total of 23 Marketing Mavericks were selected from 103 nominations, celebrating trailblazers across various sectors. The jury comprised industry veterans such as Shubhranshu Singh from Tata Motors and Karthi Kumar Marshan, former CMO of Kotak Mahindra Bank. Other notable honorees included Arnav Sharma from Tech Mahindra and Saurabh Panday from HP India.

Dun & Bradstreet, a Fortune 500 company, has been providing businesses with data and analytics since 1841. Its extensive data cloud fuels solutions that empower organizations to grow revenue, increase margins, and build stronger relationships, making it a global leader in B2B data and insights.

This accolade not only highlights Mr. Rao’s individual accomplishments but also underscores the importance of innovation in driving marketing success across industries.