Case authors of the ICFAI Business School (IBS), Hyderabad made a clean sweep in the annual global case writing competition – The Case for Women, 2024, by winning all three awards. The competition, conducted by Emerald Publishing, in partnership with The Case for Women, the Forté Foundation, and MBA Roundtable, aims at developing high-quality teaching case material featuring women in leadership positions as protagonists.

Case titled ‘Maggie Timoney of Heineken: Shattering the Glass Ceiling and Forging a New Path’ authored by Prof. Namratha V Prasad won the first prize in the competition. The second prize went to Prof. Syeda Maseeha Qumer for the case, ‘Mira Murati: Championing Artificial General Intelligence (AGI) while tackling its Misuse and Ethical Challenges.’ Prof. K B S Kumar and Prof. Indu Perepu won the third prize for their case study ‘Melissa Butler and ‘The Lip Bar’ – Making Beauty Inclusive.’

On the winning case studies, Lesley Symons, Founder of The Case for Women said, “This year’s cases highlight the diversity of women’s leadership talent. They contain fabulous initiatives and excellent examples. Congratulations to all the winners.”

Lauding the ICFAI Business School team for winning all the awards, Prof. Venu Gopal Rao, director, IBS Hyderabad said, “The Case Research Center (CRC) at IBS Hyderabad has the distinction of winning all major case competitions around the world. Heartiest congratulations to the winners of The Case for Women case writing competition, Prof. Namratha, Prof. Maseeha, Prof. Kumar, and Prof. Indu. I am sure this achievement will further motivate them to write cases on diverse topics. The CRC led by Mr. Sanjib Dutta has been at the forefront of writing globally acclaimed case studies used by more than 800 business schools around the world.”

To learn more about The Case for Women competition, visit https://www.emeraldgrouppublishing.com/publish-with-us/publish-a-teaching-case-study/case-writing-
competitions/case-women-case-writing.
A constituent of ICFAI Foundation for Higher Education, Hyderabad, the ICFAI Business School (IBS) is a premier business school that has been consistently ranked by independent rating agencies as one of the top 10 B-schools of India.