Khaitan Education Centre has become the first school in the education sector to deploy an AI named Anna. Integrated with Khaitan’s school website, Anna assists parents by answering their queries during their search for their child’s admission. This innovation has made the experience seamless for parents, enabling them to obtain precise and relevant information effortlessly.
Mr. Asheesh Kumar Sharma, Executive Director at Khaitan Education Centre, emphasized the critical nature of providing information to parents. He noted, “In today’s highly competitive education sector, the importance of making a strong first impression on prospective parents cannot be overstated.” The education sector has seen exponential growth over the past 15 years, driven by significant capital investments and resulting in a fiercely competitive market. Schools have had to invest heavily in both offline and online marketing to attract maximum enrolments.
As Mr. Sharma explained, a school’s website or landing page often serves as the initial point of contact for parents researching potential schools for their children. The experience parents have on these websites can significantly influence their decision to visit the school campus. “Incorporating AI into a school’s website or landing page can greatly enhance the overall customer experience,” he said. AI provides immediate assistance and personalized interactions, ensuring parents receive fast and relevant information. This level of responsiveness and personalization makes the online experience more enjoyable, engaging, and efficient, leaving a positive impression on prospective parents.
Mr. Sharma also highlighted the importance of differentiation in a crowded market. “Implementing AI technology with our school’s website can set us apart from other institutions,” he said. By showcasing Khaitan’s commitment to adopting advanced technology and providing a superior parent experience, the school aims to leave a lasting impression on prospective parents. This differentiation can be a deciding factor for parents when choosing a school for their child among several options.
One of the most significant benefits of AI integration is the simplification of website navigation for parents. Instead of spending time searching through various sections of the website, parents can simply ask Anna questions and receive direct answers. This streamlined process saves time and reduces frustration, making it easier for parents to find the information they need quickly and efficiently. By providing a seamless and informative online experience, AI can significantly boost the likelihood of converting website visitors into campus visitors. When parents have a positive experience on the website and find the information they need easily, they are more likely to take the next step and schedule a visit to the school campus.
Another significant advantage of AI integration is the ability to collect valuable data on user inquiries. As parents interact with Anna, their questions and searches are recorded, providing insights into what prospective parents are looking for. This data can be analysed to better understand parents’ needs and preferences, allowing Khaitan Education Centre to tailor its offerings and communications accordingly.
Mr. Sharma extended his heartfelt gratitude to Mr. Saurabh, co-founder of AI6i, the company that developed this technology for Khaitan Group. This partnership marks a significant milestone in the adoption of AI in the education sector, positioning Khaitan Education Centre at the forefront of technological innovation and enhancing the overall experience for parents and students alike.
The integration of AI through Anna has revolutionized the way Khaitan Education Centre interacts with prospective parents, providing a seamless, personalized, and efficient experience. This strategic move not only sets the school apart from its competitors but also demonstrates its commitment to leveraging advanced technology to meet the evolving needs of parents and students in today’s dynamic educational landscape.
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