On Children’s Day, the Odisha government unveiled a program aimed at fostering the cognitive development of children during the initial 1000 days of their lives. This initiative, known as “Ama Kunipila” (our kids), was devised by the Women and Child Development (WCD) department.

Chief Minister Naveen Patnaik emphasized that children represent the strength of the nation, and by providing them with appropriate education, healthcare, and a conducive environment from infancy, they can evolve into outstanding citizens. The first 1000 days of a child’s life, a period of immense potential and vulnerability, profoundly influences their capacity to grow, learn, and flourish, according to the department’s statement.

“Ama Kunipila” seeks to institutionalize home-based care for children under three years old through parent-led stimulation programs designed to support their brain development. The key elements of the program encompass raising awareness among parents and caregivers about the importance of early childhood, involving children in low-cost toys crafted by parents, and incorporating storytelling, as outlined in the official statement.

Various information and education campaign materials, such as kids’ calendars, booklets, and toy kits, have been developed to reinforce and enhance the activities of the “Ama Kunipila” program.

Also read: Universal Children’s Day: Statistics about children you should know