Orchids The International School, one of India’s leading K–12 school chains, has launched ‘Parentology’ in collaboration with Times of India Parenting. The initiative aims to engage parents by offering inspiring, practical and relevant content that spans everyday parenting wisdom. The campaign’s overarching vision is to engage, empower and inspire parents through a dynamic multi-channel narrative that blends practical guidance with meaningful cultural conversations.

This collaboration also reflects the progressive, child-centric philosophy of Orchids The International School, known for its contemporary teaching approach and its commitment to nurturing emotional, academic and creative growth, along with critical thinking. Through this association, Orchids brings its educational expertise, educator perspectives and student-driven storytelling to a national audience, strengthening its presence as a next-generation education leader.

Sharing insights into the initiative, Naresh Ramamurthy, National Academic Head at Orchids The International School, said, “Parenting isn’t easy. With changing times, an overload of information, and ChatGPT becoming a go-to source for often ill-summarised parenting advice, it is increasingly important for parents to receive genuine, real-world insights from professionals. By joining hands with Times of India Parenting, we aim to connect with new-age parents across the country and enable them to raise their children better. We believe that Parentology will offer a grounded approach to parenting while also helping parents stay connected with their children’s in-school experiences—making parenting a little more relevant and a little less meme-like.”

Orchids’ continued commitment to shaping tomorrow’s learners with empathy, innovation and purpose makes it a natural partner for Parentology, which will unfold throughout the year as a vibrant, evolving parenting ecosystem. In an era where parents seek reliable guidance, inspiring stories and actionable insights to raise confident, future-ready children, Parentology aspires to become an indispensable destination for holistic parenting content.

Also Read: Empowering India’s artisans as artisan-designers at Somaiya Kala Vidya’s Kala Umang 2025