On September 23, Seven Seas – Darmstadt, Germany headquartered Merck’s flagship brand – announced the launch of its novel educational initiative, the Seven Seas Academy – a nationwide hunt for India’s young masterminds. The academy will reach out to more than 60,000 students across 200 schools in 10 cities including New Delhi, where more than 6,000 students across 20 schools alone are targeted. Tagore Senior Secondary School and Columbia Foundation School are some of the schools which are a part of this initiative which aims to create awareness on the importance of brain development, a key concern area for parents.
A child’s brain development today is one of the most important aspects of their growth, with our research suggesting that most mothers today, are concerned about how their children will excel academically. There is intense competition, leading to high levels of parental and peer pressure and every mother looks for solutions to ensure her children excel.
Seven Seas is supporting parents on their quest to find the right supplement for their child’s brain development. With heritage that spans more than 80 years of experience and a presence in over 100 countries, Seven Seas is one of India’s most trusted health supplements.
According to celebrity mom and brand ambassador Raveena Tandon, “Being a mother to four lovely children myself, I understand the importance of brain development and am personally involved in ensuring the right nutrition for my children. It’s great to see a brand like Seven Seas lead this conversation in the country with the ‘Seven Seas Academy’ initiative, which will help increase awareness about the importance of brain development among parents and children. I’m very excited to be part of this journey and can’t wait to meet the bright children who will compete to become India’s masterminds.”
The campaign, spread over 3 phases, kick starts with a specially designed aptitude test administered on the school campus for grades 5 to 7, where two students from each school move to the city round. At the city rounds as the students fight it out for the next round, parents will participate in parenting workshops. Following the city rounds, the competition intensifies as the top 10 teams battle it out at the grand finale.
Students will be assessed on their general knowledge, logical reasoning and data interpretation skills. Whilst students at each level will be recognised for their participation, the finalists will win iPads and Kindles. The winners of the Grand Finale – the 2 Seven Seas Masterminds will get a chance to win a full-paid trip to NASA. The top 10 teams will also get to meet national award winning actor, Raveena Tandon in person in Mumbai.
Speaking about the initiative, Anand Nambiar, managing director, Merck India stated, “Merck’s Seven Seas is one of India’s most trusted health supplements, and the Seven Seas Academy is yet another testament to our commitment to children’s health in India. With its emphasis on brain development in children, the initiative aims to be a platform that identifies, nurtures and unlocks the true potential of India’s children, in partnership with leading schools.
Nutrition is a critical element of brain development. Seven Seas is committed to partnering with parents in their child’s progress, and help children to be the best version of themselves through its nutritional benefits.”
Today, Seven Seas is a household name for nutritional supplements and fish oils for health across more than 100 countries in Europe, the Middle East, Africa, Caribbean and the Far East. It’s hard to imagine cod liver oil without thinking of Seven Seas.
Founded in 1668, Darmstadt, Germany headquartered Merck is a leading player in healthcare, life science and performance materials sector.
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