JBCN Education announces Parel campus expansion through OOH campaign

September 29, 2026 /Posted byPrajwal EW / 0

JBCN Education has announced a four-floor expansion of JBCN International School, Parel, through an out-of-home (OOH) campaign themed ‘Better Education. More Education.’ The expansion will support the school’s IB Diploma Programme and the introduction of the A Levels Programme.

Designed by creative and strategy partner Admatazz, the campaign draws on current events and changes shaping the world to position education as a constant amid uncertainty.

Nikhil Sharma, Senior Vice President, Marketing & Communication, JBCN Education, said the expansion marks a milestone for the Parel school and reflects the continuing relevance of thinking, curiosity and human innovation.

Yash Chandiramani, Founder & Chief Strategist, Admatazz, said the campaign sought to move away from the conventional format used by educational institutions for announcements and advertisements, turning the campus expansion into a broader communication around education.

The campaign is being rolled out across high-traffic areas in South Mumbai and around Phoenix Palladium, with further locations planned.

The expansion will enable JBCN International School, Parel to accommodate more learners across its IB Diploma and A Level programmes.

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“The student in India today lives between the violence of the cracking earth and flooding homes. The Cockroach Janta Party protests, led by Gen-Z, may have stunned the ageing political establishment, but clearly we have light-years to go before the sanctity of either life or learning can be assured for our students — particularly for those from vulnerable sections of society.”

- Saikat Majumdar, The Indian Express, (8/9)

“Students are treated as adults when fees, performance, and responsibility are demanded from them, but as children when autonomy, voice, or due process become inconvenient. Harshness is then defended as character-building, and obedience is conflated with ‘respect’. We have built educational experiences around discipline and dizzying hierarchies, where dissent is likely to be labelled as indiscipline, political activism, or disrespect. Distress is then located inside the student, while the university itself appears as a neutral background, but is not. Counselling may help a student respond to these pressures, but it cannot remove them. Time management cannot solve an impossible workload; mindfulness cannot make an opaque grading system transparent; positive thinking cannot make a compromised grievance process trustworthy. Students should be treated as rights-bearing adults and should be made active participants in institutional governance. The harder question is whether universities are willing to examine the conditions they create.”

- Jaison Manjaly, The Indian Express, (22/9)

JBCN Education announces Parel campus expansion through OOH campaign

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