EXL launches ‘Go Beyond.’ brand

September 15, 2026 /Posted byPrajwal EW / 0

Data and artificial intelligence company EXL has launched its new brand, ‘Go Beyond.’, as it marks 20 years as a publicly listed company.

EXL’s leadership rang the opening bell at Nasdaq to mark the anniversary and unveil the brand, which reflects the company’s focus on combining data, AI, industry knowledge and enterprise execution.

“‘Go Beyond.’ is more than a tagline; it’s the standard we hold ourselves to every day,” said Rohit Kapoor, Chairman and Chief Executive Officer of EXL.

The brand refresh reflects EXL’s stated purpose, “We find a better way”, and its focus on reinvention and growth. The company expanded into data and analytics in 2006 and acquired iMerit in August 2026, strengthening its capabilities in AI model training and frontier AI development.

More than 60 per cent of EXL’s revenue is now generated through data- and AI-led services.

“For 27 years, EXL has been built on a simple idea: We find a better way,” said Shirley Macbeth, Chief Marketing Officer of EXL. She added that the new brand invites clients and employees to expand the boundaries of what is possible.

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“It must have seemed natural to me that the close-eyed obedience of the student was a form of bhakti. Bhakti was — this scene reminds us — a critique of the idea of god and bhakti itself. The andh bhakt worships the powerful, the academic-bhakt the powerless, so that both transform into a fetish. One wants to remain Hanuman, the other lives with the belief that it’s only a matter of time that they too will become Foucault. ‘Star professor’ should be an oxymoron in the classroom; but star professors lubricate the personality cult, seemingly unaware that it is a weapon of bullying and indoctrination. Instead of conquering the classroom like Alexander, I wish that teachers stood out of students’ sunlight.”

- Sumana Roy, The Indian Express, (7/9)

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- Faizan Mustafa, The Indian Express, (14/9)

EXL launches ‘Go Beyond.’ brand

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