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ICFAI director Sudhakar Rao

ICFAI director receives MIT ADT University’s ‘CK Prahalad Chair for Marketing Award’

May 8, 2024

Sudhakar Rao, director, branding, ICFAI Group, Hyderabad was recently conferred with the ‘CK Prahalad Chair for Marketing Award’ of MIT ADT University, Pune. The award was presented by the varsity’s executive director Professor (Dr.) Sunita M Karad in a glittering ceremony organised at its campus in Pune on Friday, May 3.

While presenting the award, Prof. Dr. Karad said, “We are happy to inform you that, MIT Art, Design and Technology University, Pune, has established MIT ADTU Chairs, which is a platform that recognises and pays gratitude to the eminent academicians, business titans, decision makers and innovators of various fields viz. Management including HR, Finance, Marketing, Civil & Construction, Mechanical etc.”

Introduced in the 2023-24 academic year, MIT ADTU Chairs aims at acknowledging the remarkable work of veterans, industry stalwarts and academics in their respective fields. It also serves as a motivation to students in the respective fields.

While receiving the prestigious award, Rao said, “I am truly privileged to be the recipient of the “CK Prahalad Chair Award for Marketing” for the year 2024. This recognition fills me with immense joy and pride, and I am truly elated to receive such a prestigious accolade.

The significance of the award, named after the renowned business strategist CK Prahalad, is not lost on me. It underscores the sincere effort and enthusiasm I’ve invested in my work within the branding and marketing sphere. To have my efforts acknowledged in this manner is both humbling and deeply gratifying.

I am incredibly thankful to the selection committee constituted by the MIT ADT University, Pune and all those involved in the decision-making process for believing in my contributions to the marketing domain. This award serves as a powerful motivator for me to continue pushing the boundaries of innovation and excellence in my work. I am eager to leverage this honor to further contribute to the advancement of marketing knowledge and practice. Through research, mentorship, and collaboration, I am committed to making a meaningful impact in the field and inspiring future generations of marketers.”

A constituent of the renowned MIT Group of Institutions, Pune, MIT Art Design and Technology University is among India’s leading government recognised private universities.

Established in 1984 as a not-for-profit society with the broad objective of empowering citizens through world-class quality education, the ICFAI Group presently boasts 11 universities, 9 business schools, 9 law schools and 7 tech schools in India.

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